:: edna mae bakery

I was so graciously asked to design and brand edna mae bakery, a home-made custom baked goods business in Chicago. As part of this process, the baker wanted to tie in illustrations that were reminiscent of her own home: particularly a fig tree.

 

I kept her brand extremely elevated, unique, and custom, just like her baking, by utilizing a duo-toned approach with simplistic yet intricate line illustrations.

Service

Client

Logo Design, Branding

edna mae bakery

Year

2020

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Logo Design

The edna mae logo was design to keep personal touches in mind. The fig tree, a symbol of the edna mae family, is central. It was drawn using thin lines to maintain elegance. The script handwriting was custom drawn for handwritten inked feel.

Logo Variations

& Illustrations

To keep the logo fresh + versatile,  created three variations for its use that all tie together seamlessly. The illustrations add lightness and fluidity for the brand.