:: Been There, Haven't Done That
I came up with the look and feel for Disneyland Resort's social campaign. I created a custom typeface, the campaign lockup, and design elements.
The big idea of the Been There, Haven't Done That campaign was to pair the old and the new, to show our consumers what they've seen, but what they still haven't experienced at Disneyland Resort.
Campaign Branding, Typeface Design, Illustration, Social Media Design, Direct Response Marketing
Campaign Design System //
Instagram Stories //
Snapchat Filters //
:30 TV Spot //
Design: Esther Knox
Creative Direction, Art: David McCradden
Creative Direction, Copy: Quentin Hirsley
Animation: Jason Rohler