:: Been There, Haven't Done That

I came up with the look and feel for Disneyland Resort's social campaign. I created a custom typeface, the campaign lockup, and design elements.

The big idea of the Been There, Haven't Done That campaign was to pair the old and the new, to show our consumers what they've seen, but what they still haven't experienced at Disneyland Resort.

Service

Campaign Branding, Typeface Design, Illustration, Social Media Design, Direct Response Marketing

Client

Disneyland Resort

Year

2019

Campaign Design System //

1/2

Instagram Stories //

Snapchat Filters //

:30 TV Spot //

//

Design: Esther Knox

Creative Direction, Art: David McCradden

Creative Direction, Copy: Quentin Hirsley

Animation: Jason Rohler

Agency: mcgarrybowen